When two brands are working together, there is a high chance that they would succeed faster and better. There are various examples of brands that collaborated such as Uber and Spotify who worked on a partnership agreement where music playlist would be added to the ride booking so when you get into your trip, the uber driver would play the song. It is very important to note here that co-marketing has a lot of advantages. 1. It fosters teamwork 2. There is promotion of the partners products and services 3. The business would get ahead and succeed faster and better 4. There is synergy and a wholistic approach to business is formed. New interview on my podcast https://lnkd.in/drKCC4B
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