Thursday, December 12, 2019

COMMUNICATE TO INFLUENCE


The book is amazing an serves to connect the reader with the message of effective communication.

The key message from the book is that:

1. You need to build an emotional connection with your audience to inspire action

2. By display warmth and authenticity in your voice through your behavior you can win over your audience

3. Using the Decker Grid you can deliver a well-structured unscripted message powerful enough to deliver an effective presentation

4. Make audio recordings of communication wherever possible

5. Speak from your diaphragm, not your throat   

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