The book tried to explain that there is more to content marketing than posting more and more content.
Many companies have so much content, that they literally don't know what to do with it.
These are the key takeaways from the book
1. You should centralize, organize and distribute your content in a controlled environment to allow easy consumption and engagement
2. Allow your customers the benefit of enjoying your content in a way that is unique and easy for them.
3. With effective content marketing customers can easily find what they are looking for
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