The book is an interesting read and draws up on some key points on becoming an effective copywriter.
I will highlight the points below.
1. Good copywriting is empathetic and it is based on understanding your reader's emotions to invoke an action.
2. Good storytelling skills, inciting curiosity are key tools in getting a reader's attention and creating engagements.
3. Dramatize the key benefits of using a product through writing is a good way to make a sale
4. Also using actual pictures is a great way to effective copywriting
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